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Super Chix to Open First Restaurant outside Texas

NEWS RELEASE

SUPER CHIX® TO OPEN FIRST LOCATION OUTSIDE OF TEXAS

Dallas, Texas – Super Chix is thrilled to announce the first location outside of the Texas market. We are very excited to partner with local restaurateurs Kumar Patel and Rajesh Patel to bring the concept to Alabama.  The Huntsville location will serve our delicious, never-frozen tenders and filets, hand-breaded or grilled chicken sandwiches, salads, fresh hand-cut fries and daily-churned frozen custard to a whole new market that appreciates high-quality fare in a fun and lively environment.”

Super Chix® opened its first location in Dallas in 2014 and now has five restaurants operating in and around the Greater Dallas/Ft. Worth metro area. All menu items are made-to-order and feature gourmet toppings free from MSG and GMOs. The fresh, never-frozen chicken is marinated in-store, grilled or hand-breaded and cooked in peanut oil free from additives. Even the toppings come from whole vegetables that are delivered daily and sliced by hand. There are also house-made sauces offered like ranch, honey mustard, a signature Super Chix® sauce and the best-selling Nashville hot chicken sauce that comes on a sandwich or as a dipping sauce. Ouimet is proud that, at Super Chix®, each meal is cooked-to-order, making it hot and fresh for the customers.

“Super Chix® is focused on bringing together the highest quality ingredients, preparation methods and recipes that we all expect out of a great dining experience,” said Ouimet. “This isn’t fast-food chicken—there are only six ingredients in our breading on our lightly breaded, high-quality tenders and filets, and we believe simple is best. We have no drive-thrus and our interiors have a cool, modern vibe that’s perfect for a casual lunch or dinner. We’ve developed a product and experience that stand out in the market and caters to all ages and walks of life—everyone enjoys exceptional food in a fun environment.”

In addition to its first-rate chicken, Super Chix® also specializes in frozen custard, which is served as hand-dipped in cones or cups, or in milkshakes and fusions (concretes). Chocolate and vanilla are churned each morning and are always on the menu, but Super Chix® also offers a special flavor of the day. Future custard flavors include cookies and cream, Reece’s peanut butter cup, Butterfinger, English coffee toffee, chocolate chip cookie dough, black raspberry cheesecake and more.

The restaurant will be in the new Times Plaza development at 2317 South Memorial Parkway with a tentative opening date of Summer 2019.  “Times Plaza is the perfect location for the new-to-market Super Chix® thanks to its easy accessibility and prominent visibility from the parkway,” said Crunkleton Commercial Real Estate leasing agent, Anusha Davis. “Nearby professionals will have another great option for a fast-casual lunch with both healthy and indulgent options and dinner crowds will discover a new excellent eatery they can enjoy with family and friends. Super Chix® has put together an excellent team here in Huntsville who will operate the brand and ensure that each visit has rave reviews.”

Super Chix® was voted “Best French Fries” in Dallas by D Magazine thanks to its strict preparation methods, excellent taste and unique flavor options like rosemary black pepper. To learn more about Super Chix®, visit to www.superchix.com.

“We love the Huntsville location and know that Super Chix® will be a great addition to the market,” said Ouimet. “We can’t wait to welcome guests to our restaurant and show them what we mean when we say we serve ‘The Last True Chicken Sandwich’ and, oh yeah, great fries and frozen custard to boot!”

Follow the new restaurant on Facebook and Instagram.

For more information on the news of this release, contact Nick Ouimet at nick@superchix.com.

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10 Hot Concepts Coming for the Chicken Crown

Super Chix began as a YUM! Brands test store in Arlington, Texas.  Nick Ouimet, who developed the concept, then partnered with a Dallas-based investment firm to purchase Super Chix from YUM! in 2015 when it was a two-unit chain.  SuperChix Holdings LLC set its sight on expansion for the concept, which garnered a devoted following for its hand-dipped fried chicken and frozen custards…

Read Rest of Article at QSR

QSR Magazine

You can eat this place’s chicken sandwiches till the cows come home

Dallasbased Super Chix positions itself as an alternative to the likeminded Chick-fil-A, offering a similar but better class of food that includes fried-chicken sandwiches made with gourmetlike toppings and no MSG, along with hand-cut fries and fancy custard shakes.

An Arlington test store came and went a few years ago. But everything that opens near Fort Worth’s rapidly developing Hospital District and Near Southside seemingly turns to gold, maybe ensuring Super Chix’s first flight into Fort Worth — the fifth store in the mini-chain — a longer life.

The vibe: Very family-friendly. Located on the ground floor of a new building that overlooks Eighth Avenue, the store is bathed in a canary-yellow color scheme punctuated by funny illustrations of chickens, obviously meant to bring a smile to the faces of young diners. There’s hipster appeal as well: Music from Spoon, Girlpool and other indie acts spills through the speakers.

Read Rest of Article at Star-Telegram

Published February 28th, 2018

Star-Telegram

It’s A Bird, It’s A Plane, It’s Super Chix

Super Chix is opening in Fort Worth Friday, February 16, in the Near Southside neighborhood. And instead of hosting one day of celebration fun, they are offering a week of giveaways to chicken enthusiasts.

Super Chix, a premium quick-service chicken-centered chain, offers up a variety sandwiches, salads, tenders, fries and frozen custard. Their chicken is marinated daily, hand-breaded and cooked in 100 percent refined peanut oil, giving each bite that crispy finish.

“Our simple, no-fuss chicken will be a terrific addition to the vibrant Near Southside neighborhood,” said Super Chix Founder and CEO Nick Ouimet via press release. “We’re continuing to see our fan base grow with chicken-centric and custard lovers as we spread our wings across the Metroplex.”

While their main attraction is that fresh poultry, their sides cannot be missed. Their hand-cut fries may be the best in the Metroplex with their flavorful toppings. Don’t believe they will be your new favorites? Give them us a try and tell us we are wrong. We will wait. And their custards will keep you coming back time and time again. It’s a sweet treat the whole family can enjoy.

The first 50 people in the door Friday will get their meal for free. But don’t worry if you aren’t one of the first patrons to arrive. There will be free goodies for everyone. On Friday, everyone will get free cheese or loaded fries.

But the fun doesn’t stop there. On Saturday, guests will get two free pieces of fried chicken tenders. On Sunday, all guests can try one of their custard shakes are free. On Monday, you can get a free side of fried pickles. On Tuesday, guests will receive a free custard cone. On Wednesday, guests will receive a free chicken mini. And on Thursday, guests will receive a free Shiner draft or foundation drink with their meal.  So many fun free options!

So come out and try their southern comfort food for yourself. Your little chicks will be clucking all the way home begging for more of their fried chicken.

Read Article at Southlake Style

Published February 15th, 2018

Southlake Style