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10 Hot Concepts Coming for the Chicken Crown

Super Chix began as a YUM! Brands test store in Arlington, Texas.  Nick Ouimet, who developed the concept, then partnered with a Dallas-based investment firm to purchase Super Chix from YUM! in 2015 when it was a two-unit chain.  SuperChix Holdings LLC set its sight on expansion for the concept, which garnered a devoted following for its hand-dipped fried chicken and frozen custards…

Read Rest of Article at QSR

QSR Magazine

You can eat this place’s chicken sandwiches till the cows come home

Dallasbased Super Chix positions itself as an alternative to the likeminded Chick-fil-A, offering a similar but better class of food that includes fried-chicken sandwiches made with gourmetlike toppings and no MSG, along with hand-cut fries and fancy custard shakes.

An Arlington test store came and went a few years ago. But everything that opens near Fort Worth’s rapidly developing Hospital District and Near Southside seemingly turns to gold, maybe ensuring Super Chix’s first flight into Fort Worth — the fifth store in the mini-chain — a longer life.

The vibe: Very family-friendly. Located on the ground floor of a new building that overlooks Eighth Avenue, the store is bathed in a canary-yellow color scheme punctuated by funny illustrations of chickens, obviously meant to bring a smile to the faces of young diners. There’s hipster appeal as well: Music from Spoon, Girlpool and other indie acts spills through the speakers.

Read Rest of Article at Star-Telegram

Published February 28th, 2018

Star-Telegram

It’s A Bird, It’s A Plane, It’s Super Chix

Super Chix is opening in Fort Worth Friday, February 16, in the Near Southside neighborhood. And instead of hosting one day of celebration fun, they are offering a week of giveaways to chicken enthusiasts.

Super Chix, a premium quick-service chicken-centered chain, offers up a variety sandwiches, salads, tenders, fries and frozen custard. Their chicken is marinated daily, hand-breaded and cooked in 100 percent refined peanut oil, giving each bite that crispy finish.

“Our simple, no-fuss chicken will be a terrific addition to the vibrant Near Southside neighborhood,” said Super Chix Founder and CEO Nick Ouimet via press release. “We’re continuing to see our fan base grow with chicken-centric and custard lovers as we spread our wings across the Metroplex.”

While their main attraction is that fresh poultry, their sides cannot be missed. Their hand-cut fries may be the best in the Metroplex with their flavorful toppings. Don’t believe they will be your new favorites? Give them us a try and tell us we are wrong. We will wait. And their custards will keep you coming back time and time again. It’s a sweet treat the whole family can enjoy.

The first 50 people in the door Friday will get their meal for free. But don’t worry if you aren’t one of the first patrons to arrive. There will be free goodies for everyone. On Friday, everyone will get free cheese or loaded fries.

But the fun doesn’t stop there. On Saturday, guests will get two free pieces of fried chicken tenders. On Sunday, all guests can try one of their custard shakes are free. On Monday, you can get a free side of fried pickles. On Tuesday, guests will receive a free custard cone. On Wednesday, guests will receive a free chicken mini. And on Thursday, guests will receive a free Shiner draft or foundation drink with their meal.  So many fun free options!

So come out and try their southern comfort food for yourself. Your little chicks will be clucking all the way home begging for more of their fried chicken.

Read Article at Southlake Style

Published February 15th, 2018

Southlake Style

Super Chix Opening Doors on Feb. 16 in Fort Worth

The premium fast-casual chicken restaurant is set to open its first Fort Worth location in on Feb. 16 at 1217 8th Ave. The opening will mark Super Chix’s fifth location.

“Our simple, no-fuss chicken will be a terrific addition to the vibrant Near Southside neighborhood,” said Super Chix Founder and CEO Nick Ouimet, in a news release. “We’re continuing to see our fan base grow with chicken-centric and custard lovers as we spread our wings across the Metroplex.”

 Super Chix’s chicken is marinated daily, hand-breaded and then cooked in refined peanut oil without the use of MSG, HFCS or phosphates. Their chicken can also be ordered as sandwiches, chicken tenders or the Southwest Chicken Salad and the House Salad.

For sides the restaurant offers fries; fried pickles; cheese fries with queso blanco; loaded fries topped with queso blanco, Nashville Hot, bacon and chive; and southern coleslaw and fruit cups.

 The restaurant also serves frozen custard in a cone or cup of the daily Vanilla, Chocolate or Swirl offerings, and hand spun vanilla, chocolate, strawberry, coffee, mint and salted caramel shakes. The menu also features Super Chix’s Signature Cold Fusions, such as the Reese’s Peanut Butter Cup, Coffee Toffee and Pretzel M&M, or customers can create their own Cold Fusion.

Read Article at Ft. Worth Business Press

Published February 9th, 2018

Ft. Worth Business Press